Hotel IoT: The New Meaning of Home Away from Home?
Hotels are embracing IoT resulting in an enhanced and more personal customer experience. But how much information do hotel rooms really know about us?
Hotels are embracing new technology that results in an enhanced and more personal customer experience. But how much information do hotel rooms really know about us?
When was the last time you stayed in a hotel? The likelihood is, you checked in at reception, obtained your key card and then set about locating your room. But, imagine unlocking your hotel room with your smartphone to find the temperature and lighting set to your preferences, the TV preloaded with your own entertainment, your alarm clock set to the time you want to wake up and your curtains closing automatically at dark. The reality is, this is happening and our hotel rooms will soon know more about us and our personal preferences than ever before.
Hotels all over the UK and indeed, the world, compete to offer the very best customer experience possible. Now, we are starting to see hotels competing to offer the very best in customer personalisation by harnessing the power of the Internet of Things (IoT).
So what is IoT? The definition of IoT is simple: it’s all about connecting the devices around us over the internet and letting them talk to us, each other and technology. It’s also important for us to realise that IoT is not a new concept, it has been around for years. The first internet connected toaster was unveiled at a conference in 1989 by John Romkey and in 1991 a small robotic bread crane was added to the system, automating the process of operating and using the toaster from end-to-end.
We now know that hotels are starting to invest heavily in IoT technology, now they have realised its potential and guest experiences are becoming increasingly personalised as a result. But how does a hotel obtain this much data on our person, to the point where they know the optimum position to angle our bed at before we go to sleep?
How Does It Work?
While we watch television, eat breakfast, navigate the hotel and make use of facilities, IoT is working in the background, gathering data from sensors that are linked to our smartphones, that are then linked to other sensors that then gather data on our behaviour and actions. It is a complex monitoring system that, through the use of analytics, can establish our personal profile and build predictions and probabilities of an event occurring such as closing the curtains and setting our alarm clock.
The way we view modern day hotels who embrace technology to improve our guest experience is impressive. When hotels can automate processes and simplify our stay, repeat business is generated and customer loyalty increases. The question is though, how much more information will hotels be able to gather on our person as technology continues to evolve?
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