Big Data’s Big Problem
What is big data’s big problem according to Digital Marketing Coordinator Charlie Fox? We find out as he gives his opinion.
Big Data- What does it mean to you and your business?
A term you cannot hide from which seems to I have been surrounded by this term and the ideas it brings for some time and I think the only conclusion I can come to is that it means different things to different people. To some it is a way of describing all of the data within their business, to others it’s a way of describing their reporting and analytics and to another party it describes data on a wider scale, perhaps even outside of their business, nationally or globally.
Using data to make informed decisions is by no means a new idea, however the value of the data your company consumes and distributes is greater than ever. Billion dollar decisions are being made on a daily basis based on data. From retailers to pharmaceutical companies, farming, logistics and beyond everyone wants to have visibility on data that effects their business.
Whatever the case may be for you, it’s clear this information can manifest itself in many forms and unlock vast possibilities if it is used in the right way. Whatever the problem is you are trying to solve in your business- the data and tools are there to make those decisions in a time effective and financially viable manner.
Big Data’s Big Problem
The sheer transformational power of the way we work is mind blowing as is the accessibility of data. The latter brings forward a rather big, rather unavoidable problem for those in the Big Data space.
The problem I am referring to is a familiar foe within IT – Security.
Security in Big Data is something that is riddled with grey areas, IT firms have made it their top priority, but there are no signs of everyone being happy with their solutions. The main problem here is that there are so many unknowns and questions that need answering.
People are ready to embrace the future but not at the expense of their or their company or client data being put at risk.
An example of where potential security risks and grey areas lie- When transmitting data to and from the cloud- how will this data be coded? Who is responsible if everything goes wrong?
Inadequate rules around what is and is not allowed when it comes to big data has sparked conversations globally. Those written and unwritten rules between buyer and seller are what could undermine the data revolution.
The takeaway from a recent IBM summit I recently attended, which was led by industry experts has lead me to one conclusion. The importance of Education and Innovation within Security over the next few months and years is paramount to the success of the big data revolution.
If you are in the market for a big data or cloud solution your best bet is to learn more about the problem you are trying to solve, speak to a business partner or an informed party and keep up to date on new legislation coming into place.
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