Website Refresh Reflects Triangle in 2017
Making significant, structural and content changes to the Triangle website was important to reflect the company in 2017. Read how this was achieved.
triangleinformationmanagement.com has undergone a makeover. If you are reading this the chances are that you have seen the changes to the Triangle website, for those of you who haven’t had the privilege just yet- read on!
The site was portraying the company in a one-dimensional manner, with all roads pointing users in one direction. However, what was apparent was that no one analytics project is ever the same, thus, having a site which did not communicate properly Triangle’s extensive technology, project or support services was an oversight which had to be remedied.
Taking the decision in late 2016 to make significant changes to the website, based on findings from deep research on user journey and interaction with the site, it was imperative that Triangle showcased a more holistic image of the company in 2017.
The core narrative of the site has not changed, the business still has client’s best interests at heart and continues to function by taking a fully integrated approach to every project.
What are the main changes to Triangle’s Website?
There are three main areas users will benefit from throughout the new-look website:
- Clean, simple design.
- User-centric experience – easier to navigate helping the users consume nourishing content.
- Technology and project specific pages – clearly defined, giving a far more comprehensive look at Triangle’s portfolio of services.
Working with technology means moving quickly and being adaptable to change. The website is now a far more versatile vehicle to help keep clients abreast of changes happening in the marketplace.
There is more to come
Make sure you check back soon to the site as there will be a continual process of development in the coming weeks. A nod to the six pillars methodology upon which projects are built, search functionality across the site, case studies and of course up-to-date content across the blog and news sections.